Beefeater
Loizou

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2012-15

2015-16

EXPLORE LONDON'S STREET ART CREATIVITY THROUGH LONDON'S CULTURAL AND CREATIVE ICON OF THE BEEFEATER GIN BOTTLE.

2015-2016

PRE-2012

SOLO

VIDEO

ABOUT

A 360° engagement campaign was developed whereby we gave permission to consumers to let their London spirit (Beefeater and its street art) release their creativity. At the heart of this is the limited edition bottle itself which acts as a canvas from where different centres of communication gravity is expressed - on and off trade, experiential, digital, social, PR stories and trade engagement.

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