Glade Candles
Loizou

PREV

2012-15

2015-16

PRE-2012

Work, commuting, home life, love.

Indulge your senses with the Glade Effect.

2012-15

SOLO

VIDEO

ABOUT

Based on the insight that our daily lives can begin to wear us down due to stresses of work, chores and family, we introduced the Glade Candle Effect – taking shoppers on an emotional journey. The POS and promotional activities took the product out of aisle to drive consideration and leveraged key seasonal events including Valentines Day to drive salience. The two toolkits were immediately adopted across the global market and were seen by SC Johnson as “benchmarks of high creativity that understands shoppers and their needs”.

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