Kiwi Category
Loizou

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2012-15

2015-16

PRE-2012

Attract the shopper to the infrequently visited shoe care aisle.

Guide. Simplify. Delight.

2012-15

SOLO

VIDEO

The Kiwi shoe care category global toolkit solved the problem that shoppers face in stores - where, what, how! By taking an iconic approach, colour, shoe type and product use successfully transformed as navigational signposts across all touchpoints from posters to shelves to POS displays. Out of aisle, visibility was driven, disrupting planned purchase journeys and stimulating impulse purchase - bringing new shoppers to the category.

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