Loizou

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Kiwi Deo

2012-15

2015-16

Start your day with a confident spring in your step.

Refresh your footwork.

2012-15

PRE-2012

SOLO

VIDEO

Kiwi launched a range of two shoe deodorants designed to help people embrace an active lifestyle with confidence and feel-good freshness. Tasked with creating and owning the shoe deo segment the creative showcased a breakout of joyful and spontaneous footwork to dramatise the refreshed and rejuvenated effect triggered by the product. Developed from ‘store back’, the key moments of influence were identified to ensuring connection with the shopper helping Kiwi to realise the ultimate ambition of creating habitual usage. The global shopper toolkit was executed across a range of markets and channels selected to drive awareness and trial.

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